The 2008 presidential campaign through the magnifying lens of social media
Check out this article on Traackr.com:
The 2008 presidential campaign through the magnifying lens of social media.
Summary:
The concept of electronic town hall has been kicking around since Ross Perot coined the term. The data we’ve been collecting on Traackr (a social media campaign tracking site) suggests that social media such as YouTube and MySpace are turning it into a reality. While successful campaigns online, like their “real-world” counterparts, still hinge on crafting the right message, they also require that the candidate address the audience without artifice: in the current primaries, for instance, citizens online have a preference for grassroots campaigns that convey authenticity and a theme of change.
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